Sales campaign integrates social media, packaging and POS

Berlin, October 20, 2011. Berlin-based creative agency Moccu has launched a new campaign for Paramount Farms Europe bvba and its brand “Wonderful Pistachios”. Its key focus is an online game in which customers crack open a virtual pistachio and get the chance to win prizes concealed within the nut. The three-month campaign, which is being publicized on wonderfulpistazien.de and Facebook, started on October 15.

Pistachio lovers receive a promotional code with every packet of Wonderful Pistachios purchased, which they can use to crack open the online pistachio. With luck, the pistachio will reveal an instant win. The codes are attached to the packets with special stickers developed by Moccu, and can be entered on both a separate campaign microsite and on the Wonderful Pistachios Facebook page.

Entertainment and purchase incentive in one

Moccu designed the cross-platform online promotion within a short period of time, customizing it flexibly to the various platforms. In terms of execution, the focus was placed initially on the pistachio, which provides entertaining winning notifications in the form of the “eye candy” animation. While the HTML website is enhanced by specific flash animations, Moccu also developed a fully transferable solution for mobile terminal devices. The pistachio “Crac-Man Game” feature was another brainwave by the Berlin-based creative experts, which they conceived specifically for Facebook.

These winning options are a strong additional incentive to purchase the premium pistachios. The link to the Wonderful Pistachios online offers also guarantees additional incentives and increased brand awareness. Frederik Noben, project manager at Paramount Farms, is extremely satisfied with the results: “Moccu proves its consummate mastery of this type of prize competition: from A to Z.”

Moccu and Wonderful Pistachios: A traditional collaboration

Moccu successfully accompanied the 2009 market launch of Wonderful Pistachios with the “How do you crack the nut?” campaign. The agency also developed and designed a new brand identity for the Pistachio Health portal, another part of the product family [6]. It follows that the new online campaign continues the tradition of what has become a successful collaboration spanning several years.

Moccu CEO Björn Zaske describes the project’s uniqueness as follows: “At bottom, “Let’s Crack” is a digital campaign which nonetheless reaches the supermarket shelves. This type of integrated approach, which even includes the offline POS, opens up extremely interesting opportunities and synergies.”

The campaign can be found at http://www.wonderfulpistazien.de. [7] High-resolution images are available at http://bit.ly/lass_knacken. [8]

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Contact:
Moccu GmbH & Co. KG
Creative agency for digital media
Pappelallee 10
10437 Berlin • Germany

Tel.: +49 (0) 30 • 44 01 30 – 30
Fax: +49 (0) 30 • 44 01 30 – 50

www.moccu.com
presse@moccu.com

About Moccu:
Moccu is a Berlin-based creative agency for digital media. Moccu has been planning, designing and realizing interactive communication at the highest visual and technical levels since 2000. The company’s credentials include the creation of communication solutions, brand staging and internet presences for firms including Volkswagen, Canon, Dior, L’Oréal, Vodafone and WWF.