Sales campaign integrates social media, packaging and POS Berlin, October 20, 2011. Berlin-based creative agency Moccu has launched a new campaign for Paramount Farms Europe bvba and its brand “Wonderful Pistachios”. Its key focus is an online game in which customers crack open a virtual pistachio and get the chance to win prizes concealed within the nut. The three-month campaign, which is being publicized on wonderfulpistazien.de and Facebook, started on October 15. Pistachio lovers receive a promotional code with every...

User-centered online concept for the summer months Berlin, August 29, 2011. Creative agency Moccu has developed an online seasonal special for Garnier in the shape of the “Garnier Summer Consultant”.  The agency’s creative minds evaluated the most popular seasonal search requests in the fields of body and care and dreamed up a website supplement tailored precisely to customers’ current interests in order to boost the number of hits and dwell time on Garnier’s online presence. After the search request analysis,...

Berliners network museum presentations at various locations via apps Creative agency Moccu is responsible for digital communication at the “Schwabenkinder” exhibition organized by the Bauernhaus-Museum in Wolfegg, an open-air museum near Ravensburg. Moccu fought off four other agencies to win the pitch. The exhibition traces the history of generations of poverty-stricken children and adolescents who crossed the Alps each year to work in Swabia, a practice dating back to the 17th century, in great detail. Moccu is developing a digital...

CREATIVE multimedia solutions MOCCU and PREUSS UND PREUSS aren’t just neighbors, they’re also colleagues. Both “boutique agencies” bundle their skills and capacity within a single firm. The result: an integrated, independent agency model combining online, traditional and, above all, communicative solutions which is being used by an increasing number of clients. The 30 years’ experience notched up in the field of digital communication by MOCCU’s three founders merges with an additional 30 years of expertise gained by Nina and Michael...

Between ADC Festival and Cannes Lions: creative director Jens Schmidt attends home fixtures at NEXT and iico Berlin-based creative agency Moccu demonstrates exceptional dedication. After his most recent on-stage appearance at the Art Directors Club (ADC) festival in Frankfurt, Jens Schmidt, Moccu’s co-founder and creative director, now has a series of “home games” lined up. During the upcoming Berlin Web Week, the ADC’s Executive Director for Digital Media will be in action at both the NEXT Conference, the most important...

Berlin-based internet agency MOCCU will be realizing web analysis projects for L’Oréal Paris from now on, helping the beauty brand with its media optimization. L’Oréal Paris, one of the leading brands in the international beauty segment, aims to increase its advertising and marketing efficiency in online media even further with the aid of MOCCU’s consulting expertise. A longstanding working relationship precedes the allocation of the web analysis portfolio to MOCCU. MOCCU has been developing promotional material, campaigns and other online...

Berlin-based creative agency Moccu has reworked, redesigned and launched the internet presence of UFA subsidiary and production company teamWorx. The main focus was placed on the inclusion of moving images, which formed a central element of the website. Asset management restructuring as regards the administration of films and film archives for Europe’s market leader in the event productions sector was also of prime importance.

Berlin-based agency Moccu has developed an exclusive social media campaign for L’Oréal Paris, entitled “Become the Face of Sublime Mousse”. Facebook and display advertising are used to invite young women to become the new face of L’Oréal Paris’ hair colorant “Sublime Mousse”.

Berlin agency develops virtual project space for EU-wide nature conservation project “surf nature” Berlin-based agency Moccu has developed a virtual project space designed to network international nature conservation experts for an EU-wide project initiated by the World Wide Fund for Nature (WWF). Multilingual website surf-nature.eu, designed by Moccu, forms the basis for this pioneering project. The use of collaboration software facilitated the design of a communications platform which simplifies the exchange of experience between project participants. With this, Moccu has...

Creative Director and Co-Founder of MOCCU Aiming to Promote Digital For the first time, members of the Art Directors Club (ADC) Germany elected the association’s Board of Directors for all categories. As of November 2010, Jens Schmidt, co-founder and Creative Director of MOCCU, will join the extended Board of Directors in the category of Digital Media. A graduate in communication design, Jens Schmidt’s goal is to increase awareness of digital communication both within and outside of the ADC. ”Digital Media...